How to Keep VGT Gamers Playing Longer
The key to maximizing profitability with modern video gaming terminals ultimately comes down to extending the playtime of your guests. The world’s most successful casinos understand this — and they go to great lengths to keep gamers comfortable, happy, and coming back for more.
Friedman principles of design. Most casinos in operation today follow many of the Friedman principles of casino design. A few notable ones: minimizing natural light, since it’s tremendously healthy for the body but makes it harder for gamers to track the time of day; and removing clocks, another trick used to reduce time awareness. Exit doors must stay clearly marked with illuminated signage, but many casinos still design their floor space to make the path out as winding as possible.
The playground design. Some establishments take the opposite approach — instead of minimizing natural light and creating a maze-like layout, they install large windows and high ceilings to create a more open, expansive space. This “playground” design is inviting and comfortable enough that gamers want to spend more time inside. While it directly opposes the Friedman principles, it works because it appeals to a different psychology: adult gamers are more likely to spend their time and money somewhere that feels accessible and fun, not disorienting.
Incentives and rewards. Don’t forget to offer incentives to your regulars, not just your winners. Rewarding frequent guests for their time — win or lose — gives them even more reason to spend it in your establishment. Think of it like frequent flyer miles: a small, ongoing acknowledgment that keeps people coming back.
Want to know more about video gaming terminals or how to make yours more inviting to play? Connect with the team at Monte Cristo Gaming — we offer comprehensive technical support and guidance every step of the way.
