How to Maintain a Consistent VGT Theme
Video gaming terminals can become a focal point for your bar or restaurant’s theme, but consistency is what makes it work. Carefully consider how you’ll roll out the VGTs and how they’ll continue to fit as an important feature of your establishment — it should feel like the seamless melding of disparate parts into one cohesive, consistent vision.
How do you select a consistent theme? Evoke your thematic vision through the general atmosphere of your space — use props and decor to set the mood, and lighting and music to build the right energy. With all those sensory details working together, your establishment becomes a fully immersive experience for customers. Bridge the gap between what people already know and love about your place and the new addition of VGTs, so the two feel like one entertaining, profitable experience rather than two things bolted together.
With a consistent thematic vision, you’re creating a destination, and in-store promotional tie-ins can reinforce it further — special products or menu items that echo the same message. The theme could be as simple as video gaming, a local sports team, or even something tied to recent news or events. Staying consistent is what keeps customers coming back and recognizing your establishment for what it is.
Your VGTs are part of your thematic vision, but they’re also part of growing your customer base. Be clear about what your theme is, but don’t be afraid to step back and reevaluate it. Even if you’ve become attached to your own idea of what you’re building, your customers will tell you how they see it — through both comments and behavior. If you’re noticing decreased activity or stagnation, it might be time to take a closer look. Is your theme still consistent? Does it match what your customers actually want? A Monte Cristo Gaming partnership can help you roll out a fun, entertaining VGT experience that reinforces your theme rather than fighting it — making your establishment memorable and setting it apart from the competition.
