The Amazing History of the Invention of the Sandwich and a Game of Cards
The surprising true story of how the sandwich was born from an 18th-century card game — and how one Monte Cristo Gaming location put its own spin on it.
How to Maintain a Consistent VGT Theme
Video gaming terminals should feel like part of your establishment’s story, not an add-on. Here’s how to build and maintain a theme that actually works.
How to Keep VGT Gamers Playing Longer
The design psychology top casinos use to keep guests comfortable and playing longer — and how to adapt it for a bar or restaurant setting.
Social Media Marketing 101 in the Hospitality Sector
A beginner’s guide to building a social media strategy that actually reaches hospitality customers, from setting goals to tracking what works.
The Fun and Exciting History of Modern Casino Carpeting
Loud, bold, and surprisingly functional — the real story behind those unmistakable casino carpets, from psychology to practicality.
Text Message Marketing 101 for Bars and Restaurants
SMS marketing is one of the highest-engagement channels available to bars and restaurants. Here’s how to build a compliant, effective text campaign.
Illinois Video Gaming Revenue Just Topped $3 Billion a Year — What’s Driving the Growth
Illinois’ video gaming terminal market has nearly tripled since 2016 and casino revenue is still climbing. Here’s what the latest numbers mean for operators and location owners.

